SRK Group, Inc. Services

Services

SRK Group, Inc. offers a broad range of communications services to clients beginning at the pre-commercial stage and continuing through every stage of their growth:

Product Marketing
Successful product marketing requires marketing materials strategically targeted at every potential decision maker or influencer. Elements may include:

- Product brochure

- Comprehensive trade show program including graphics and events

- Marketing CDs

- Clinical white papers

- Premiums

- Sales training

- Targeted web site

Pre-Commercialization Product Positioning and Market Research
A unique aspect of SRK’s services occurs pre-commercialization. During that time, companies conduct clinical trials; and the market must be seeded to facilitate the launch. At this stage, services may include a combination of a targeted trade show program, web site development, writing product Instructions For Use, a pre-commercial brochure, clinical white papers, market research and/or investor communications.
Many of these activities require direct communications with clinicians. Since some of our staff have been clinicians, they are uniquely suited to communicate in the clinician’s language, assuring highly productive, efficient interactions.

Investor Relations
For a private company, effective communications to potential investors can facilitate the completion of a successful financing or strategic partnership. The price of a public company’s stock can be greatly influenced by the quality of its communications to Wall Street. SRK crafts and executes IR strategies that work.

Public Relations
For some products, the key to success is market development. This can translate into programs directed at physicians, other clinicians, patients and/or the economic buyer. SRK identifies the right targets, develops the strategy and executes it successfully.