SRK Group, Inc. Profile

Agency Profile

SRK Group, Inc. has over 20 years of experience in the launch and ongoing marketing of biomedical products ranging from advanced biotechnology products to groundbreaking medical devices.

Successful product marketing requires expertise in marketing to the broad range of audiences that influence the purchasing decision. They include clinicians, consumers, hospital administrators, managed care organizations and the media. Another key element in successful product marketing is a knowledgeable, motivated sales force.

From the pre-commercial stage through launch and beyond, SRK Group develops communications strategies and programs designed to reach and persuade every relevant constituency.

The uniqueness of SRK’s service rests on three strong pillars:

Clinical experience
The clinicians on our staff have been there, done that – and they were selected for their marketing sense.

Marketing Expertise
Other members of our staff have high level marketing experience in medical device companies. They understand the challenges every company faces in launching and growing a product over time.

Business knowledge
One of our team has been the CFO of a public company. Today, the economic buyer is often as important as the physician or other clinician in product selection. Speaking the economic buyer’s language is critical to successful product marketing. Devising and executing the right communications strategy can drive a successful financing or high stock price.

We invite you to see how the SRK pillars can help you successfully market your product and company.